All proceeds from the sales of this T-shirt and Cap will be donated to New Life Stories as part of Break the Cycle's annual Countdown 202.3 Challenge campaign that's happening from 17 December to 31 December 2022.

New Life Stories (, is a non-profit organisation established in 2014 that aims to provide children of incarcerated parents with essential reading and pro-social skills to ensure that they are not left behind in their crucial early years of development.

Their objectives are:
- To prevent intergenerational incarceration
- To reduce re-offending
- To improve the quality of life and community inclusion for the families.

Break the Cycle, is a ground up initiative started with the intention to break the cycle of recidivism and be a community for ex-offenders, through cycling. Visit


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